8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)
Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.May 12, 2025
Ana Camarena leads Semrush’s Organic Content team. At Semrush, she helped scale blog production while maintaining quality, driving significant content growth. With 10+ years of experience in SEO and content marketing, she has developed content strategies for SaaS and e-commerce brands with an international scope. Ana has taught classes at EDEM Business School, Warwick University, and IEM Digital Business School. She holds a BA in Journalism and a Master’s in Digital Business & Innovation.