What is SEO software?

Author: Semrush Team
1 min read
Jan 10, 2025

SEO software is a set of tools that help with keyword research, rank tracking, content creation, competitor analysis, technical analysis, and performance measurement to improve website visibility and rankings in search results.

By simplifying and automating these tasks, SEO software saves you time, helps you make better decisions, and guides you toward higher traffic and more customers. It can uncover valuable keywords or insights you might miss on your own, giving you a clearer idea of where to focus your efforts. 

If you’re just getting started, these tools provide a straightforward roadmap so you know exactly what to do. If you’re more experienced, they offer the detailed data you need to refine your strategy and stay ahead of the competition. 

Whether you’re a small-business owner, a new blogger, or a marketing professional, SEO software transforms guesswork into clear, actionable insights. It helps you stand out in search results, attract the right audience, and grow your online presence more efficiently. 

Further reading: The Best SEO Software

Share

Most popular pages

article illustration
What Is Keyword Search Volume? (& How to Check It)

Keyword search volume is the average number of monthly searches for a search term in a particular location.

Rachel HandleyJanuary 10, 2025
article illustration
How to Use Google Keyword Planner

Google Keyword Planner is a free tool that lets you research the queries people type into Google.

Rachel HandleyJuly 23, 2024
article illustration
Link Building
10 min read
How to Get Backlinks: 10 Realistic Methods

Learn how to get backlinks by responding to media requests, creating link bait, finding broken links, & more.

Rachel HandleyOctober 17, 2024