The Geographical Regions dashboard in the Semrush Traffic & Market Toolkit shows which geographical regions drive the most traffic to any competitor or market domain you analyze. It helps you compare regional performance, uncover local trends, and identify where a site’s audience is concentrated.
Use this dashboard to benchmark against competitors, explore regional traffic patterns, and refine location-specific strategies.
Getting started with the Geographical Regions dashboard
The Get Started menu is your entry point into the Semrush Traffic & Market Toolkit. It’s designed to help you quickly enter domains and move into your analysis of their traffic and marketing performance.
You’ll use this page to kick off your analysis—it’s your launchpad into the entire Traffic & Market experience.
If you haven’t created any projects yet, you’ll see a search panel where you can:
- Type in a domain — Start by entering the main domain you’d like to analyze
- Add additional competitors — Use the “+ Add more competitors” link to compare multiple sites at once
- Click the “Analyze” button — This will pull up dashboards with data and charts, starting with the Traffic Overview dashboard
If you’ve already entered domains into the toolkit, you’ll see them saved as “Folders” and you can access them anytime.
In this case, you’ll see your saved folders listed on the Get Started screen. Click any one of them to jump straight into your dashboards and pick up right where you left off.
Use the “Create Folder” button to start a new project whenever you're analyzing a new domain or market.
Note: At any time inside any dashboard, you can select the Competitor list drop-down in the upper left to edit your current list or create a different one without losing your place.
How to use the Geographical Regions dashboard
The Geographical Region dashboard is interactive and customizable. Use the filters at the top of the page to tailor your analysis and explore traffic flows in detail. Start by selecting your date range, data granularity (daily, weekly, monthly, quarterly), and device type preferences.
At the top of the dashboard, you'll see the Traffic Map, a color-coded global map that shows traffic distribution by region. Hover over any state to see its traffic share and total visit count.
Darker shades indicate higher traffic volume, helping you quickly spot the most engaged regions. Hover over any region to show state specific metrics. You can also toggle between Visits and Unique Visits.
Just below the Traffic Map, you’ll see the Traffic Trend graph, a line graph shows how traffic from the top five states trends over time.
This graph makes it easy to track trends over time, revealing seasonal shifts or emerging changes in regional performance.
Further down, the Traffic by Geographical Regions table gives you a detailed breakdown of geographical region, including:
- Traffic share
- Visit totals
- Unique visitors
- Desktop vs. mobile split
- Pages per visit
- Average session duration
- Bounce rate
You can sort the table by any column to highlight the most relevant metrics for your analysis. Each row in the table includes a dropdown that expands to show the top pages visited by users from that geographical region.
You’ll see URLs, traffic share for each page, and visit or visitor counts—giving you a page-level view of what content is resonating in different regions across the globe.
Use this dashboard to analyze where your competitors are gaining traction, uncover local patterns, and refine your own regional marketing and content strategy.
What can I do with these insights?
The Geographical Regions dashboard is built to support global traffic analysis and regional segmentation. Here are a few ways to use the data:
- Benchmark global reach: See which regions drive the most traffic for your competitors—and where you may be missing out.
- Uncover regional opportunities: Identify underserved regions with potential for growth, based on visit volume and engagement metrics.
- Analyze regional engagement: Compare user behavior like session duration or pages per visit across different parts of the world.
- Localize your strategy: Use traffic and content performance data to optimize SEO, paid ads, and partnerships for specific regions.
These insights help you tailor your global strategy by learning from where your competitors are getting the most attention—and where you can improve.
What other dashboards should I use?
To get the full picture of your audience and performance by location, combine the Geographical Regions dashboard with:
- Countries – for detailed traffic metrics at the country level
- Business Regions – for insights into global business segments like EMEA or LATAM
- USA – to analyze state-level traffic trends within the U.S.
- Demographics – to explore audience age, sex, and engagement by region
- Top Pages – to find the most visited pages in each region
- Traffic Overview– to see overall domain performance and traffic metrics at a glance
These dashboards work together to give you a complete understanding of where your traffic comes from—and how to turn that insight into impact.
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