Available Historical Data
Historical data in Semrush enables you to analyze your competitors’ marketing strategies over time. This will help you identify trends, understand performance changes, and make data-driven decisions.
Depending on the toolkit and database, Semrush’s historical data can go as far back as January 2012. This guide will show you where to find historical data in Semrush, how far back it goes, and what subscription you need to access it.
To access SEO historical data, you’ll need at least a Guru-level subscription or higher to the SEO Toolkit.
In Domain Analytics and Keyword Analytics, SEO historical data is available on a month-to-month basis, dating back to January 2012 for select databases.
These data points represent averages for the particular month and can be accessed through the Date selector seen at the top of the report.
Clicking the date will display this dropdown menu in which you can select a particular month to see data for.
|
SEO Tool |
SEO Historical Data |
Date Range |
|
Domain Overview |
Estimated SEO traffic, keywords, competitive positioning, advertising keywords |
Monthly data back to January 2012 |
|
Organic Research |
Estimated SEO traffic, keywords, positions, pages, position changes and competitors |
Monthly data back to January 2012 |
|
Organic Position Changes |
Daily and monthly changes in keyword positions |
Daily data going back 28 days Monthly data back two years |
|
Keyword Gap |
Historical keyword overlap analysis of up to five competing sites |
Monthly data back to January 2012 |
|
Keyword Overview |
Search volume, keyword difficulty, SERP analysis, |
Monthly data back to January 2012 |
|
Position Tracking |
Daily and weekly keyword positions and SERP data for your specific target keywords |
Daily data for 60 days, then weekly for up to 140 weeks (≈3 years) from the start of campaign |
Historical SEO Data Availability by Region
The historical date range depends on the database you're using:
- 9 core databases (U.S., U.K., Canada, Australia, France, Italy, Germany, Spain, Brazil): data available back to January 2012.
- 15 additional regional databases (Belgium, Netherlands, Israel, Ireland, Denmark, Finland, Norway, Sweden, Switzerland, Poland, Turkey, Argentina, Mexico, Hong Kong [China], Singapore): data available back to December 2013.
- 89 newer regional databases (added in December 2016): historical data available starting from December 2016.
Semrush offers detailed advertising data with the Advertising Toolkit. Availability of historical advertising data varies by feature:
- Advertising Research: Historical paid keyword data from 2012 to present
- PLA Research: Historical Google Shopping ads data from 2012 to present
- Ads History: Up to 1 year of historical ads
- AdClarity: 3 months of historical display ad data by default; upgradable to 1 year with additional limits (off-toolkit)
To access advertising historical data, you need a subscription to the Semrush Advertising Toolkit.
This toolkit helps you explore traffic trends and market benchmarks.
Traffic and Market Data: Monthly data available from January 2017.
To access this historical data, you need a subscription to the Semrush Traffic & Market Toolkit.
The Local Toolkit lets you analyze business profile performance and keyword visibility in local search results.
This is the range of historical data in each tool:
- GBP Performance Report: 24 months of historical performance data by day, week, month, or year-to-year comparison (This is four times more than Google Business Profile’s own performance report).
- Map Rank Tracker: Historical map rankings data begins from the first scan of your campaign activation and remains in the tool for the duration of your tracking.
To access this historical data, you need a subscription to the Semrush Local Toolkit.
The AI Toolkit collects data about your domain’s presence and share of voice across AI search platforms like ChatGPT and Perplexity.
After setting up this toolkit, data will be saved from the start date and updated weekly.
To access this data, you need to subscribe to the Semrush AI Toolkit.
Back to Semrush Data & Metrics category
The tools in Semrush’s Social Media Toolkit track engagement, posting activity, and content performance across multiple platforms. Depending on the tool and network, you may see limited data from before the date you set up a campaign.
Social Tracker
When you add a brand to analyze in Social Tracker, the tool collects some historical data previous to when you start tracking.
From the date you set up your Social Tracker, here's how far back you can see data on each platform:
Data collection continues from the moment your campaign is activated.
Social Content Insights
Social Content Insights collects performance data daily, but there are platform-specific limits on how far back data is gathered:
This tool does not provide retroactive data beyond these limits.
Social Analytics
Social Analytics shows post-level performance data, with both time and volume limits based on the platform:
To access social media historical data, you need a subscription to the Semrush Social Toolkit.