Google’s AI Overviews Reach Up to 17% of Search Results in Europe, But Germany Barely Breaks 1%, Semrush Finds
Portugal and Belgium emerge as leaders in AI integration on SERPs, while Germany and Switzerland remain cautious.
May 6, 2025
As we step into the new year, few industries are evolving as dynamically as health and wellness. While technology once sat on the sidelines, it now plays a central role in shaping how we eat, exercise, and even unwind. As we enter 2025, data from Semrush points to a consumer mindset that prizes personalization, holistic care, and meaningful community engagement. Below, we explore the trends that are redefining what it means to be healthy.
A New Era of Personalized Health Devices
Wearable tech has come a long way from simple step counters. This year’s standout searches reveal a growing desire for devices that deliver real-time data, from heart rate fluctuations to sleep cycle patterns.
Meanwhile, health-screening mirrors and advanced sleep trackers have moved into the mainstream, enabling consumers to access daily wellness reports at the touch of a button. The overarching theme: it’s no longer enough just to record metrics; users want actionable insights that integrate seamlessly into their lifestyles.
Embracing a Holistic Mindset
But technology alone isn’t the full story. Between November and December 2024, searches for “holistic wellness center near me” surged by 26.3%, and during the same period, searches for “spiritual healing retreats” increased by 22.9%. This points to a broader move toward treating the mind, body, and spirit as people plan for the new year. These holistic programs, combining physical fitness with mental health support and emotional well-being, resonate with a growing audience that wants more than just a quick fix. In essence, data-driven wearables are intersecting with whole-person care, signaling a future where health is both quantified and deeply human.
Meal Kits & Nutrition Services at the Forefront
Nutrition is another arena where personalization has become non-negotiable. In 2024, average monthly searches for “healthy meal delivery” reached 11,983, while “best meal plan delivery service” soared to 53,958. These numbers reflect an appetite for convenience without sacrificing dietary goals. And of the popular meal delivery services, there are a few leading brands truly stepping up to meet this demand:
What’s even more telling are the spikes in year-end search behaviors. Between November and December 2024, phrases like “new year health resolutions” (+212.5%) and “customizable meal kits” (+200.0%) took off, underscoring a consumer base that’s actively planning for healthier eating habits. Beyond convenience, these services promise a tailored approach—offering vegetarian, paleo, or gluten-free options that address individual preferences and dietary constraints.
Building Community Through Health Apps
Personalization doesn’t mean going it alone. The rise of community-based fitness apps reveals how social engagement remains central to many wellness journeys. In fact, popular searches for community-supported wellness apps underscore how users are looking to connect with others who share similar goals.
Taken together, these trends highlight a key insight: wellness is no longer a solitary pursuit. Whether it’s logging miles on Strava (7.29M monthly visits) or sharing hiking routes on AllTrails (9.22M monthly visits), users want the support, inspiration, and motivation that come from being part of a community. As health goals become more personalized, community platforms serve as a powerful complement—offering the social accountability and sense of belonging that keep people engaged for the long haul.
Dry January and the Non-Alcoholic Surge
That sense of community is equally visible in wellness challenges like “Dry January,” which attracted a 652.3% increase in U.S. searches between November and December 2024. Meanwhile, queries for “best dealcoholized wine” skyrocketed by 5,723.5%, with “top non alcoholic drinks” up 815.3% and “best alcohol free beer” rising 108.3%. This spike highlights a demanding interest in alcohol-free options, creating the perfect landscape for mocktail and non-alcoholic beverage brands.
These numbers reveal a broader shift toward healthier ways to socialize and celebrate, fueling an expanding market for innovative mocktails, craft non-alcoholic beers, and zero-proof spirits that deliver flavor without compromise.
Powering the Next Wave of Wellness with Semrush
The health and wellness trends heading into 2025 reveal a powerful shift toward personalization, holistic care, community-driven engagement, and mindful living. From wearable tech and meal delivery services to spiritual retreats and alcohol-free beverages, consumers are seeking both convenience and authenticity in their wellness journeys.
By using Semrush, businesses can tap into these evolving preferences and position themselves for sustainable growth:
By using Semrush, businesses can tap into these evolving preferences and position themselves for sustainable growth:
- Audience Insights: Use Traffic Analytics and Market Explorer to understand where your audience is active, what drives their behavior, and how to engage them effectively.
- Content Optimization: Refine your messaging and boost visibility with SEO Writing Assistant, ensuring your content resonates with the right keywords and user intent.
- Social Media Engagement: Semrush Social helps you meet health-conscious consumers where they are most active—fostering community and sparking meaningful conversations.
- Competitive Analysis: Stay ahead of emerging trends and competitors with Website Competitor Analysis Tools, letting you pivot quickly in a rapidly changing market.
Adopting a data-driven approach while maintaining a human touch helps businesses stay agile in a crowded marketplace. Aligning actionable insights with authentic consumer needs allows brands to create standout experiences, build loyalty, and shape the future of wellness.
