Semrush Unveils AI Toolkit to Help Businesses Leverage AI Brand Perception and Stay Ahead in the Evolution of Search

Semrush, a leading online visibility management SaaS platform, launches AI Toolkit, a solution designed to help businesses understand their visibility in AI-driven search platforms like ChatGPT, Gemini, and Perplexity —and how to turn those insights into strategy.

The search landscape is undergoing a fundamental shift. AI-driven platforms changed how brands are discovered, positioned, and engaged with before users even visit a website. This change turns AI-generated search into both a brand marketing and performance marketing channel. Yet, most companies lack insights into how they appear in AI-generated results—or how they compare to competitors in this new search paradigm.

The Semrush AI Toolkit helps executives and marketing teams track how LLMs like ChatGPT talk about their brands and competitors, offering insights and recommendations to refine business strategy, enhance products, and strengthen market positioning.

“AI is fundamentally changing the way consumers find and engage with brands,” said Eugene Levin, President of Semrush. “The Semrush AI Toolkit provides C-level executives, marketing strategists, and decision-makers with a clear view of their AI-driven brand presence and the insights needed to act on it. Understanding how AI portrays a business is no longer optional.”

The AI Toolkit equips businesses with data-driven insights to navigate AI-driven search and optimize their digital strategies.

The Semrush AI Toolkit translates complex AI-generated brand perception into potential strategies, helping businesses refine their messaging, strengthen market positioning, and uncover new opportunities.

“AI-driven search is not going anywhere and is changing how brands are discovered,” Levin added. “AI Toolkit is the first step on equipping businesses with the intelligence they need to understand where they stand, how they compare, and how to turn AI-driven search into a real growth opportunity.”

The Semrush AI Toolkit is available to businesses worldwide.

For more information, visit Semrush AI Toolkit.