8 min read
10 Tips for Writing Awesome Website Content in 2025Discover 10 practical tips to write website content that attracts, engages, and converts in 2025.
Carlos SilvaMay 05, 2025
Content
Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.
6 min read
What Is Evergreen Content? & How to Create ItEvergreen content is content that remains relevant for a long period of time without needing frequent updates.
Carlos SilvaApr 17, 2025
6 min read
What Is User-Generated Content? How to Get and Use ItUser-generated content (UGC) is non-sponsored content created by users instead of brands.
Carlos SilvaApr 14, 2025
14 min read
Content Marketing for Small Businesses: 10 Steps to Succeed in 2025Find out how to grow your small business organically with content marketing—from building a foundation to convert site visitors to creating effective content calendars.
Evgenia VerbitskayaMar 13, 2025
9 min read
Passive Voice: SEO Sin or Acceptable Writing Style?
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the active voice? Let‘s dive into our article and discover what marketers and SEO experts say about using passive voice and its impact on search engine results. You will also learn how to write SEO-friendly content.Jakub ZielinskiMar 04, 2022
4 min read
How an SEO Agency Outsourced for Quality Content at Scale
See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client — Edelweiss Bakery.Anna KocheguraDec 06, 2021
7 min read
How an Agency Created an Effective Technical Content Brief for a Bakery Client
As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.Anna KocheguraOct 27, 2021
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3 min read
How an Agency Helped a Bakery Choose an Impactful Blog Theme
So far in our SEO Reality Show, we’ve shared how an international SEO agency helped Edelweiss bakery determine topics for its blog and develop a content plan. In this episode, we’ll share how the agency helped Edelweiss choose an impacftlu blog theme.Anna KocheguraOct 14, 2021
20 min read
How to Write Copy that Generates Results [Semrush Research]
How to write copy that brings real business results? We have analyzed data from the Semrush SEO Writing Assistant and talked with some of the key content marketing experts to find out. Learn how to create content that engages, converts, and ranks high in search.Margarita LoktionovaAug 10, 2021
8 min read
Want to Outsource Your Blog Writing? Here Are Your Options
As there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the best option for your needs and budget.Darina AndronovaJul 30, 2021