General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
How to Create Your Buyer Persona: the What, the Why, and the How
Semrush Getting Started Guide
free semrush account
Lower Funnel Marketing
Find email address

General Marketing

10 min read

How to Search For and Find Any Email Address

Are you struggling to find someone‘s email address for outreach or sales prospecting? In this guide, you can learn how you can find almost anyone‘s email address and know the steps that you can take to use Google, social media, and a wealth of other tools to find the contact information you‘re looking for.
Melissa FachMay 26, 2020
What's Popping

General Marketing

10 min read

What's Popping? 4 Types of Pop-ups You Should Have On Your Website

This article discusses 4 types of pop-ups that you should have on your website if you want to pick-up new leads without the risk of being annoying. It also includes multiple examples of great pop-ups you can learn from. This article will cover the most important mistakes you need to avoid when creating pop-ups if you want to preserve a smooth user experience.
Dario SupanDec 19, 2019
How To Find Duplicate and Low Value Archives with XPath & Custom Extraction
Researching New Markets
How To Successfully Avoid Fake Influencers

General Marketing

7 min read

Influencer Checkup: How To Successfully Avoid Fake Influencers

It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.
Tony TomovJul 12, 2019
How To Choose a Co-Marketing Partner
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