21 min read
31 Top Social Media Platforms in 2025 [+ Marketing Tips]The most popular social media platforms in the world include Facebook, YouTube, Instagram, and WeChat.
Rachel HandleyApr 17, 2025
Social Media
Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.
8 min read
Instagram SEO: What It Is, How to Do It, & Best PracticesInstagram SEO tips include using keywords in your captions, optimizing your profile, and writing image alt text.
Sean CollinsFeb 12, 2025
6 min read
14 Best Social Media Campaigns to Inspire You in 2025We‘ve rounded up the best social media campaign examples from X, Instagram, TikTok, LinkedIn, and more.
Rachel HandleyJan 30, 2025
9 min read
18 Social Media KPIs (and How to Track Them)Find out which social media KPIs you should keep an eye on to track visibility, engagement, conversions, and more.
Asif AliJan 17, 2025
16 min read
Influencer Marketing: What Is It and How to Build a Solid Strategy
Influencer marketing is a big deal and it only continues to grow; with the industry set to be worth $12 billion by 2022. In this guide, we share our top tips for building a solid influencer strategy and showcase why it should be a channel that brands continue to invest into over the course of the coming year.Erika VarangouliMay 09, 2023
4 min read
Which Brand Won the Super Bowl on Social Media?
We took some of the most popular brands and analyzed their Super Bowl social media campaigns on game day using our Social Tracker. You’ll see stats on engagement, activity, and audience to see who performed the best.Kelly BranyikFeb 14, 2023
7 min read
How to Use Hashtags to Increase Your Reach on Social Media
Want to dive into the world of hashtags but don’t know where to start? Check out this blog to learn all about hashtags.Maeva ConleyMay 27, 2022
7 min read
How to Use Facebook Carousel Ads to Attract Attention & Convert Users
Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!Connor LaheyOct 18, 2021
9 min read
How to Keep Facebook Ads Costs Down: The Why and How of Facebook Advertising
How can you keep the cost of Facebook ads down? Is it even worth investing in Facebook advertising? Find out all you need to make your ads more successful!Michelle OfiweJul 09, 2021
13 min read
How To Use Semrush Social for Every Platform
This article will help you explore the benefits of our social media posting and analytics platform, which supports Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business.Paloma GraciaApr 12, 2021