Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
AI Search
We Studied 200,000 AI Overviews: Here's What We Learned
Content Marketing Statistics
SEO Split Test Result: How Negative Review Snippets Can Impact SEO Performance
Using Google Search Console to Better Test SEO Changes
Building an SEO Testing Mindset
SEO Split Test Result: Changed Meta Descriptions to The On-Page H1 Plus a CTA
Volume Update! Why Semrush Search Volume Is the Most Accurate on the Market (Study)
SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?