The SEO, SEM, PPC and Content Marketing Blog - Semrush

General SEO

6 min read

How To Measure the Impact of Your Site Migration

Site migrations require multiple stakeholders and intense processes. In the end, measuring success is sometimes forgotten or thought about retroactively. Don‘t fall into this trap. Use Semrush to set up your site migration for SEO success and provide easy-to-pull wrap up reports to key stakeholders to prove your value.

Katie CunninghamJun 30, 2017

Industry News

12 min read

Bang Your Head — 7 Types of Aggressive Advertising from Sites Negatively Impacted by Google Quality Updates

The impact of disruptive and aggressive advertising is an important topic that site owners need to thoroughly understand. Glenn Gabe of GSQi explains 7 types of aggressive advertising he has seen on sites that have been negatively impacted by Google‘s quality updates.

Glenn GabeJun 13, 2017

Original Research & Studies

7 min read

What We Can Learn From the Biggest Social Media Management Nightmares

In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.

Nadia NazarovaJun 09, 2017

Content

13 min read

Most Common Legal Aspects of Blogging and Content Marketing

We decided to find information on the most common legal and ethical aspects of blogging and content marketing, discuss ethical borders and make a roundup useful to both novice writers and experts.

Elena TerentevaMay 24, 2017

Social Media

7 min read

Social Media Metrics for Tracking Your Lead Nurture Funnel

Measuring the right social media metrics can be tricky. The biggest issue here is what metrics are actually useful.

Sagi SolomonMay 19, 2017

General SEO

4 min read

Aggregate Review Schema: Recovering From a Spammy Structured Markup Penalty

Aggregate Review schema can be a great way for businesses to showcase both the number of reviews and the rating of individual products. Adding this markup to your website will then make you eligible for organic stars to show alongside your search listings

Emily SmithMay 18, 2017

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