The SEO, SEM, PPC and Content Marketing Blog - Semrush

Native Advertising vs. Content Marketing

Paid Advertising

4 min read

Native Advertising vs. Content Marketing: What’s the Difference?

While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future.
Brad KeysFeb 16, 2017
Most Common Hreflang Mistakes

General SEO

6 min read

13 Most Common Hreflang Mistakes [Semrush Study]

We analyzed 20,000 websites that have multiple language versions using the Semrush Site Audit tool — a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.
Elena TerentevaFeb 15, 2017
How To Create an Ebook Landing Page That Generates Leads
How To Develop Your International SEO Strategy

General SEO

7 min read

How To Develop Your International SEO Strategy

Your company has been growing and growing, and at some point, you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized.
Maria RaybouldFeb 01, 2017
Visitors Don’t Trust Alternative Domain Extensions
8 Ways To Protect Ecommerce Customer Data
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