General Marketing11 min readHow to Create Your Buyer Personas: the What, the Why, and the HowRead this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.Natalia ZhukovaMay 14, 2025
General Marketing6 min readGetting Started with Semrush: A Tutorial for Navigating the EssentialsWhen you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.Luke HarselMay 12, 2025
General Marketing12 min readWhat Can You Do with a Free Semrush Account?With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.Brenna KellyMay 12, 2025
General Marketing7 min read8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.Ana CamarenaMay 12, 2025
General Marketing9 min readHow to Create a Product Marketing StrategyA product marketing strategy is a structured plan that defines how you will position and promote a product.Rachel HandleySep 10, 2024
General Marketing12 min readBrand Persona: What It Is and How to Create OneA brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.Sydney GoSep 09, 2024
General Marketing6 min readOutbound Marketing: Definition, Examples, & How It WorksOutbound marketing is when a business contacts potential customers to generate interest and drive sales.Sydney GoSep 04, 2024
General Marketing10 min readHow to Monetize a Blog (& Grow Your Revenue)Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.Rachel HandleyAug 29, 2024
General Marketing16 min read13 Types of Digital Marketing to Use for Brand Growth in 2024Discover 13 types of digital marketing your brand needs to stay ahead of the competition and drive growth.Sydney GoAug 22, 2024
General Marketing10 min readCutting Through the Noise: Boosting Brand Positioning in Crowded MarketsExplore how Liquid Death transformed the bottled water market by mastering brand positioning and resonating deeply with a niche audience.Olga PukhalskayaAug 12, 2024