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General Marketing12 min readWhat Can You Do with a Free Semrush Account?With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.Brenna KellyMay 12, 2025
General Marketing7 min read8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.Ana CamarenaMay 12, 2025
General Marketing6 min readWhat Is A/B Testing in Marketing? How to Do It + ExamplesA/B testing compares two versions of an element to see which performs best. Learn how & see examples.Zach ParuchMay 05, 2025
General Marketing12 min readHow to Measure Brand Awareness: The 10 Metrics That MatterLearn how to measure brand awareness with a deep dive into the essential metrics you need to track.Claire BeveridgeJun 26, 2024
General Marketing9 min readHow to Master CPA Marketing in 2025Master CPA marketing in 2025. Uncover effective tactics for higher conversions and smarter marketing.Padrig JonesJun 25, 2024
General Marketing21 min read33 Best Marketing Software Tools [2024]Marketing software includes all-in-one platforms, plus automation, social media, advertising, and SEO tools.Sydney GoJun 25, 2024
General Marketing9 min readHow to Write a Value Proposition (+ Examples)A value proposition is a statement that explains the unique benefits of your product or service to customers.Simon FoggJun 25, 2024
General Marketing7 min readMarketing Generalist vs. Specialist: Which Path Should You Take?Are you drawn to becoming a specialist with a deep focus in one area, or do you see yourself thriving as a jack-of-all-trades?Brenna KellyJun 17, 2024
General Marketing9 min readWhat Is a Pitch Deck? An Overview + ExamplesSee the best pitch deck examples from well-funded companies and what made them stand out.Ankit VoraJun 13, 2024