5 min read
What Is Quality Score? And How It Impacts Your Google AdsQuality Score is a tool that helps you measure the quality and relevance of your Google ad campaigns.
Ravi PandyaFeb 11, 2025
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
7 min read
How to Build a Landing Page in 6 Easy StepsCreating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.
Luke HarselFeb 05, 2025
5 min read
Super Bowl Ads Don’t End on TV: How to Track Digital Campaigns with AdClaritySuper Bowl ads don‘t stop after the final whistle. Discover how you can track their post-game strategies with AdClarity.
Luke HarselFeb 04, 2025
18 min read
Cost Per Click: Definition, Why It Matters + How to Measure CPCCPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.
Kelly LyonsJan 22, 2025
4 min read
How To Set Up and Implement DSA Feeds in AdWords
If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.Joe MartinezMay 01, 2018
8 min read
5 Advanced Display Remarketing Strategies
One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.Byron Tassoni-ReschNov 21, 2017
5 min read
6 Most Common Errors of Google Merchant Center Account and Their Fixes
Google is the leading search engine with over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. Product sellers and ecommerce companies need to avoid errors in their Google Merchant Center account. Find out how to avoid 6 of them in this article.Harsh NaikOct 13, 2017
5 min read
ABC of Fixing AMP Validation Errors With Semrush
Since Semrush Site Audit report includes the results for accelerated mobile pages, you can find out the AMP situation on your website at any moment.Darina AndronovaSep 19, 2017
4 min read
Native Advertising vs. Content Marketing: What’s the Difference?
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future.Brad KeysFeb 16, 2017
12 min read
The Role of Paid Media in Your Marketing Mix #Semrushchat
Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.Liza VoronkovaAug 02, 2016