5 min read
What Is Quality Score? And How It Impacts Your Google AdsQuality Score is a tool that helps you measure the quality and relevance of your Google ad campaigns.
Ravi PandyaFeb 11, 2025
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
7 min read
How to Build a Landing Page in 6 Easy StepsCreating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.
Luke HarselFeb 05, 2025
5 min read
Super Bowl Ads Don’t End on TV: How to Track Digital Campaigns with AdClaritySuper Bowl ads don‘t stop after the final whistle. Discover how you can track their post-game strategies with AdClarity.
Luke HarselFeb 04, 2025
18 min read
Cost Per Click: Definition, Why It Matters + How to Measure CPCCPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.
Kelly LyonsJan 22, 2025
1 min read
Hiring a PPC Specialist? Look for These 10 Skills
PPC managers need to have a wide range of skills to succeed from being analytical to creative. If you are looking to hire a PPC specialist, these are the ten skills to look for in a candidate.Emma BramleyJun 03, 2016
7 min read
How To Combat Rising Brand CPC Costs in 4 Steps
Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.Marta TurekMar 17, 2016
9 min read
5 Ways to Optimize Google Shopping Results
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Brett CurryAug 04, 2015
1 min read
Free Download: The Complete PPC Analytics Toolkit
Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.Kathleen GarvinJan 23, 2015
2 min read
How To Find Cheap Keywords for Your AdWords Campaigns
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly.Elena DryaminaOct 07, 2014
4 min read
10 Don'ts for Google AdWords
Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in the comments.Rocco Alberto BaldassarreAug 08, 2014